Instagram Offers Advice on How to Use Instagram Stories to Increase Customer Engagement

Are you using Instagram Stories as part of your holiday marketing strategy?

Stories and Reels have quickly become the app's most popular features, and with Stories taking up prime real estate at the top of the stream, they may be an excellent way to stay in touch with your followers while also showcasing your latest bargains and offers.

If you use them correctly, many marketers are still simply re-posting their feed posts to Stories, which Instagram claims users dislike. It also fails to take advantage of the engagement potential of the many elements offered within Stories to encourage more action.

So, what's the best way to go about using Instagram Stories? Check out their post Instagram Post.

***Images above provided by @instagramforbusiness***